As the morning light of Moscow glides across the glass curtain wall of the Timiryazev Exhibition Center, technological strength from Zhuzhou, China, is quietly reshaping the landscape of the Eastern European display market.
On September 17th (Beijing time), VOD– an industry pioneer holding the "National High-Tech Enterprise" certification and boasting 500 fully automated COB production lines – showcased its exclusive display solutions customized for the Eastern European market at the Moscow AV Focus exhibition. With its technological capabilities validated globally, the company presented an impressive "business card for 'Made in China, Smart in China'".
Having just attracted global government and enterprise elites at Orlando InfoComm this June, VOD now precisely deploys its mature display technology system in Eastern Europe. As a pioneer in Micro-LED standardization, its Zhuzhou Industrial Park has achieved a monthly COB panel production capacity of 6,000 square meters. Each display undergoes full-process aging testing, and this dual advantage of "technological standardization plus large-scale production capacity" serves as the core strength for its foray into Moscow. Unlike conventional product displays, VOD delivered a "customized answer sheet" deeply adapted to Eastern Europe's climate and scenarios. Its full-scenario solutions, covering everything from frigid outdoor environments to compact office spaces, demonstrate the technological resilience of Chinese enterprises.
The V-Poster series is an independently developed ultra-high-definition product for the indoor LED advertising player market, mainly used for display applications in various fields such as advertising, shopping mall promotions, product exhibitions, and celebration events. As a mobile digital display advertising player, V-Poster eliminates the need for permanent installation! It frees your displays from fixed constraints, allowing flexible adaptation to various spatial changes. This is precisely a sustainable digital signage solution tailored for dynamic scenarios – it adapts flexibly to layout adjustments while balancing display effectiveness and long-term practicality.
What is even more impressive is its dual upgrade in "lightweight design + interaction": compared with traditional outdoor advertising players, V-Poster achieves a 30% weight reduction through structural optimization, weighing only 35 kilograms. Its slim and lightweight body significantly reduces installation and maintenance difficulties. Equipped with a 170° ultra-wide viewing angle, it ensures that audiences from different positions can clearly capture image details. Most importantly, its touch interaction function perfectly meets practical needs – in scenarios such as real-time schedule updates at transportation hubs, promotion information switching in shopping malls, and product detail displays at exhibition stands, staff can update content with just one touch, eliminating the need for on-site debugging with equipment. This completely addresses the dual pain points of "unwieldy displays and slow content updates" in Eastern Europe, making it an efficient choice for indoor advertising.
As VOD core technological flagship, VIVID Micro-LED leverages full flip-chip common cathode COB technology to push visual clarity and color performance to new heights, delivering an immersive viewing experience. From the finest details in photos to dynamic frames in videos, every piece of content is accurately reproduced, as if leaping off the screen.
Its DCI-P3 wide color gamut meets professional cinema-grade standards, presenting transparent and realistic textures whether for rich natural landscapes or delicate human skin tones. Combined with true 16-bit grayscale technology, it can reproduce over 16.8 million colors with unparalleled precision – even the subtle gradations between light and dark are clearly captured, achieving smooth and natural color transitions. Advanced calibration technology and optimized pixel structure fundamentally ensure the stability of color quality, allowing viewers to immerse themselves in a vivid and realistic visual world every time.
The Moscow AV Focus exhibition is not only a communication platform for audio-visual technology in Eastern Europe but also a key move in Wharton Technology's global strategy. The launch of three customized solutions – from outdoor advertising players adapted to extreme cold climates, to foldable displays suitable for compact offices, to COB panels defining image quality standards – confirms the development logic of "technology adapting to markets" rather than adopting a "one-size-fits-all" approach with standardized products. Instead, it deeply decodes scenario-specific pain points in different regions.
In the future, VOD will take Eastern Europe as a fulcrum to continuously advance its "regional customization + global synergy" layout. Relying on the large-scale production capacity of its Zhuzhou Industrial Park and its accumulated Micro-LED technology, the company will deliver more precise display solutions tailored to the climatic, scenario-specific, and demand characteristics of different markets. This Moscow engagement is not only a demonstration of the strength of "Made in China, Smart in China" but also a new starting point for its efforts to deeply cultivate global niche markets and build a technological ecosystem.
